Zweitwerk is a subsidiary of Volkswagen AG (VW).
They up-cycle parts that couldn’t be used during the automobile production process. These components are made into furniture and life style accessories.
This makes Zweitwerk a sustainable, young and fashionable brand.
Positioning
Sustainable. Innovative. Exclusive.
Tonality
authentic, fresh, playful, personal, energetic.
Target Group
Design lovers and people with an affinity for up-cycling
Logo
Font / Young Serif
Circular Symbolism
Each product has two parts. On one hand, there’s the discarded raw material and on the other hand, we’ve got the finished unique work of art.
On a more metaphoric level, the full circle, consisting of two half circles, also represents the cycle of reusing, reducing and recycling.
Colour
A mix of warm and fresh, pale colours come together to create a new approach towards a timeless style.
B2C Catalogue
The “business to customer” features Zweitwerks business philosophy and talks directly to the customers and their needs. Furthermore, it features a detailed list of the unique Zweitwerk products.
B2B Catalogue
The “business to business” catalogue offers a peek behind Zweitwerks products, manufacturing and stats. All the technical information in one place!
Packaging
The packaging is very simple and consists of products such as
paper bags or boxes and stickers, which are biodegradable.
Out of home
Website
The website features a web shop, Zweitwerk’s philosophy as well as a contact form.
Want to get More into detail?
The design and communication manuals will give you an insightful look into this corporate design.
